The startup hiring problem.
At the early stage, every hire matters more than anywhere else. A wrong hire at 10 people is existential. But you don't have time for a drawn-out process.
Built for the ones without HR.
You don't have a recruiter. And you definitely don't have budget for tools that cost $500 a month before you've made your first hire. Most ATSs were built for companies that already have HR teams. Rothr was built for the ones that don't.
In 2022, we gathered a small team to build the first version. It gave users a full picture of their hiring pipeline. Feedback came fast and showed there was a real need.
Founder Focus
"The average founder loses 6–8 hours a week on hiring admin. Rothr gives that time back."
What startups use Rothr for
Moving fast without cutting corners
Screen candidates the same day they apply. Schedule interviews automatically. Make data-backed decisions instead of gut calls.
Building a consistent process from day one
Structured interviews and scorecards mean your fifth hire gets the same quality evaluation as your first. No variance between founders.
Keeping candidates warm
Candidates notice when a company is organised. Automated confirmations and personalised feedback signal that you're a serious place to work — even if you're three people in a co-working space.
Staying focused
Rothr handles the admin, reminders, and documentation. You stay focused on the thing you're actually building.